A friend of mine landed his last six clients as a direct result of his participation in LinkedIn Groups. Another sees his groups as a natural extension of his social-media marketing efforts.
And believe it or not (I still find it hard to believe), a third somehow managed to meet her fiancé in an HR-focused group.
LinkedIn groups are informal communities formed around industries, professions, themes, niche topics, etc. Because any LinkedIn member can create one, there are now well over a million groups.
Find and join the right groups, and it’s easy to keep up with news and trends, make connections, ask and answer questions, land new clients—even start a romance. (Well, maybe that last one isn’t so easy.)
Here’s how to find the right groups for you:
Set your goals.
Because groups are relatively focused, one group probably can’t meet all your needs. Decide whether you’re looking to connect with potential clients, establish your credentials and authority, learn more about your field—determine what you hope to achieve.
If you’re new to groups, start with one primary goal. You can always branch out later.
Just keep in mind that searching broad terms will generate broad results; search marketing, and you get more than 41,000 results; social-media marketing yields more than 4,000 results. Think about what you’re looking for and use search terms that are as specific as possible.